Return to the Roads

Jaguar + Land Rover // TV + Social Campaign
After the sudden shock of Covid-19 restrictions, Jaguar and Land Rover wanted to encourage drivers to return to the road with their own respective sales events.
Role: Concept, Writing, Direction

Resume Play.

With Jaguar, we took inspiration from everyone's favorite quarantine hobby, the bingewatch, and created the "Resume Play Sales Event," with a TVC and social campaign that took visual elements from streaming video.

Call to Adventure.

We took a more nature-focused approach for Land Rover, creating the "Call to Adventure Sales Event." Told through the point of view of the spirit of exploration, the TVC and accompanying social that invited drivers outdoors in search of adventure.