Faces of Jaguar

Jaguar // Print + Digital + Social Campaign
A lot of people have preconceived notions about who Jaguar owners are — so we went across the country to prove them wrong.
This multifaceted "Faces" project sent us to 6 states, where I interviewed these unique vehicle owners.. The project included four mini-documentarys, a editorial showcasing ownership, multiple CRM touches, social posts and a magazine reintroducing the Jaguar fleet.
Role: Interviewing, Copywriting, On-Set Direction, CRM Strategy